Leveraging the Viant Data Analytics Platform (DAP), seamlessly move from insight to action with advanced attribution and closed-loop return on investment (ROI) reporting that integrates both online and in-store activity.
Built on a foundation of people and their identities, move beyond cookies for increased accuracy and transparency into consumer-brand interactions and campaign performance.
With advanced models like linear and position-based attribution, get ROI reporting and path to purchase measurement on identifiable consumers across all of their devices and channels.
Cross Channel Performance
Understand the impact your digital, TV, and print efforts have on the consumer, as well as on other channels, by utilizing Viant’s multi-channel measurement tools.