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Standard Display

Leaderboard

Dimensions: 728 pixels by 90 pixels

Max file size

  • Static: 50K
  • Flash & HTML5: 200K

Medium Rectangle

Dimensions: 300 pixels by 250 pixels

Max file size

  • Static: 50K
  • Flash & HTML5: 200K

Wide Skyscraper

 Dimensions: 160 pixels by 600 pixels

Max file size

  • Static: 50K
  • Flash & HTML5: 200K

Mega Wide Skyscraper

Dimensions: 300 pixels by 600 pixels

Max file size

  • Static: 50K
  • Flash & HTML5: 200K

Half Page Ad

Dimensions: 600 pixels by 400 pixels

Max file size

  • Static: 50K
  • Flash & HTML5: 200K

Display Notes


Viant accepts the following formats for all of our display units: JPG, PNG, GIF, SWF, HTML5 or Javascript. For HTML5 ads, please be sure that Flash content and Flash fallbacks (SWF and FLVs) are not included within the creative.


Flash Notes


For Flash units, please be sure to use version 8 or newer, it is designed in 18 FPS (frames per second), and include a back-up JPG, PNG, or GIF. A clicktag is required on all Flash units and must be in all lowercase (example below).

ActionScript 2.0 EXAMPLE:
	on (release) {getURL(clicktag, “_blank”);}
ActionScript 3.0 EXAMPLE:
	public var _url:String;
	function frame1()
		{ this._url = “”;
		if (LoaderInfo(root.loaderInfo).parameters.clicktag)
		{this._url = LoaderInfo(root.loaderInfo).parameters.clicktag; } return; }
	public function handleMouse(param1:MouseEvent) : void
		{ navigateToURL(new URLRequest(this._url), “_blank”); return; }

Rich Media - Expandables

Leaderboard

Dimensions

  • Initial: 728 pixels by 90 pixels
  • Expanded:  728 pixels by 270 pixels
  • Direction: Expands down

Max file size

  • Initial: 200K
  • Expanded: 300K

Medium Rectangle

Dimensions

  • Initial: 300 pixels by 250 pixels
  • Expanded:  500 pixels by 250 pixels
  • Direction: Expands left or right

Max file size

  • Initial: 200K
  • Expanded: 300K

Wide Skyscraper

Dimensions

  • Initial: 160 pixels by 600 pixels
  • Expanded:  300 pixels by 600 pixels
  • Direction: Expands left or right

Max file size

  • Initial: 200K
  • Expanded: 300K

Pushdown

Dimensions

  • Initial: 970 pixels by 66 pixels
  • Expanded:  970 pixels by 415 pixels
  • Direction: Expands down

Max file size

  • Initial: 200K
  • Expanded: 300K

Animation Notes

All of Viant's rich media expendables must only have:

  • A max loop of five times
  • Only fifteen seconds of animation
  • User initiated audio
  • Close button available
  • A five panel maximum

Third-Party Ad Servers

For display and rich media, Viant works with the following SSL-compliant ad servers:

  • Atlas
  • Celtra
  • Contobox
  • Datalogix
  • DoubleClick
  • EyeWonder
  • Flashtalking
  • Interpolls
  • MediaMind/Sizmek
  • Mediaplex
  • Nexac
  • PointRoll
  • Spongecell
  • Tumri

Viant supports most third-party ad servers and accepts iFrame and JavaScript tags.

Advertising Option Icon

Image result for advertising choices icon

  • Dimensions: 77 pixels by 15 pixels
  • Design: rounded lower left corner radius of 8 pixels
  • Placement: top right corner of creative


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