Sync your customer data, 1st party data and 3rd party data in a cloud-based, on-demand platform to move from insight to action seamlessly.
Identity Management Platform Overview
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Upload, Segment and Activate
Onboard and match your customer data against 1.2 billion registered users to create, manage and target new segments on the fly.
Focused on Customer Identity
Define audience segments using known identity attributes such as demographics, purchase history (on-line and in-store), and web browsing activity easily within our audience builder tool.
Seamless Platform Integration
Maintain customer identities through an integrated approach across audience segmentation, targeting execution and campaign measurement.