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Pre-Roll Video


  • .mp4
  • .mov

Min. Resolution: 1280x720

Aspect Ratio: 16:9

Compression: H.264

*854x480 or 1024x576 standard definition video is accepted only at 16:9 aspect ratio


  • Format: AAC
  • Sample Rate: 44.1 or 48kHz
  • Sample Size: 16-bit
  • Channels: Stereo (L R)

Target Bit-Rate: At least 2.5 Mbps for 720p

Frame Rate: 23.976, 24, 25, 29.970, or 30 FPS

 Native Advertising


Format: .png


  • 728x90
  • 1400x200

Home Screen

Format: .png


  • 300x250
  • 360x232
  • 412x212

Apps Screen

Format: .png


  • 500x160
  • 728x90

Volume Control

Format: .png


  • 728x90
  • 860x90

Only Available in the US

Tracking & Click Functionality

DimensionsCompletion RateImpression TrackingClick TrackingClick Functionality
Pre/Mid Roll1280x720YesYes----
Power-On728x90--YesYes**Click-to-video or microsite**
Home Screens300x250--YesYesClick-to-video or microsite
412x212--YesYesClick-to-video or microsite
360x323--YesYesClick-to-video or microsite
App Screens500x160--YesYesClick-to-video or microsite
Volume Control728x90*--Yes----

Additional Notes

  • Third-party tracking is supported on Smart TV.
  • Up to four third-party 1x1 pixels can be appended to each creative, however JavaScript pixels are not supported. 
  • Smart TV does not support traditional click-through URLs, however custom microsites are available as an option.

*Actual on-screen size of 728x90 is up-scaled by a factor of 1.8

**Click functionality for Power-On ads is available on 2014 models or newer

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